During our recent India trip, my mother-in-law got my daughter 4 small sleeveless T-shirts. Two of them had "Spongebob Squarepants" on them. How a cartoon character popular in the US, landed on a 4 for 100 Rupees (2 bucks) type T-shirt is beyond me.
What added to my woes was that I did not know who spongebob was. I am a busy parent who has not had the time to watch all of Cartoon Network's offerings to the modern child. How my daughter learnt about this character or what it means to her, I do not know, but I am in the process of finding out..
As soon as my almost three year old daughter saw these T-shirts she refuses to wear anything but these two T-shirts with "spongebob squarepants" in it. It is really funny the way she says it, real fast. It has been the only thing she wore for most of the last two weeks. 
We are washing them non stop to keep one clean T-shirt at all times. If by chance, both are wet, we are in for trouble. She would rather stay topless till the damn thing comes out of the dryer, than wear something else.
Today, her daycare teacher noticed this. Maybe she thought we are too broke to afford more sets of clothing..
We have a request for grandma to bring any piece of clothing found in the platform stores of mumbai which has SBSP in it . We are at this state, in spite of not deliberately exposing our kid to the Disney advertising machine ! Imagine what will happens when she grows older and is exposed to corporate marketing ?!?
Ps. I did edit this post which originally said SBSP was Disney character. Thanks to Balaji for pointing out that he is a Nickelodeon character!. Goes to show how much I know my cartoons.